There’s no shortage of agents chomping at the bit to sell your property. So how do you choose the right agent to trust with the sales process?
You’ve decided to sell your property. Well done! Whether it is your family home, first home or investment property, we know this isn’t a decision you’ve made lightly. The next step is choosing a real estate agent to trust with this hugely important responsibility.
There are many factors that contribute to a positive experience and a profitable outcome when selling a property. The majority of these are in the hands of the real estate agent. So, pop the kettle on, find a comfy seat, and read on to discover how to choose the perfect agent to sell your treasured home or investment property:
Runs on the board
An experienced agent brings together all the elements required for a successful sale. They have the knowledge and skills to provide valuable insight and advice to vendors at the outset, while providing expert guidance to vendors and buyers throughout the process.
Local know-how
An agent with sound local knowledge gets your sales campaign off on the right foot. They’re up to date on neighbourhood sales figures and they can tell buyers which are the best cafés, shops and schools in the area. They establish rapport by communicating confidently with buyers about local facilities.
A planned approach
A good agent presents vendors with sound sales strategies and marketing plans. They suggest the best method of sale to attract the highest price, and the best days and times to hold open inspections for maximum exposure. They demonstrate a plan for liaising with potential buyers and show examples of how high-quality photography, copywriting and home styling can best present your home to the market.
Heard the word on the street?
Reading reviews is a great way to see if the agent and the agency have an unwavering work ethic, a commitment to providing exceptional customer service, and an ability to exceed their vendors’ expectations and obtain optimum results.
No ‘I’ in teamwork
The best sales agent is always part of a supportive team. Choose an agent with excellent support from sales administrators, sales associates and fellow sales agents so no opportunity to sell your property is lost. Ask, who would be your points of contact out of business hours? Who steps in if your sales agent is unavailable?
Attitude counts for a lot
The right agent cares about your circumstances, your reasons for selling and what you hope to achieve. They recognise the stress and emotional turmoil that comes with selling a treasured family home or a valuable investment. They have passion, drive and determination to succeed as core values. They implement the full extent of their negotiation and interpersonal skills when liaising between vendors and buyers.
Presentation
Last but by no means least, an agent you can trust knows that presentation isn’t just about a winning smile, a smart jacket and a shiny pair of shoes – although they are important. The right agent for you feels genuine, trustworthy, positive and professional - but also warm and welcoming. They present to you everything needed to help you feel confident and comfortable in the process, the outcome and themselves.
